Our Big Mission

To empower people to change the way they feel.

Our Vision

To be the best provider of easily accessible, evidence-based mental health and well-being support by:

• Showing people new and better ways of dealing with mood and anxiety problems
• Educating and enlightening people about their own psychology and the importance of practicing self-care
• Linking people in with professional or clinical supports

Our Values

ETHICAL

• Evidence-based: we use hard evidence to make decisions and recommendations

• Give back with research: we engage in the research process and publish findings to help mental health support more broadly

• Respectful: we respect others and act in a way congruent with this

Effective

• Do what works for the user

• In line with users’ long term goals, as well as their short term ones

• Solution-focussed – do what works and what empowers the user

Collaborative

• Transparent

• Responsive to feedback

• Validating of users